Jessica Spencer Solo Performance 2015

The Dance of the Sugar Plum Fatty

Marketing

May1

The Dance of the Sugar Plum Fatty

Poster Image

Poster Image

 

I created this image a while ago when I was developing my title idea. I used a serious photo of a larger lady dancing to convey that my subject choice is serious, but the play on words of the title sells my show as a comedy which is exactly what my intentions are. I then used this image as my poster and advertised my show throughout the Lincoln Performing Arts Centre.

As a further marketing tool, I created a Facebook page, https://www.facebook.com/pages/The-Dance-of-the-Sugarplum-Fatty/1393803240936125?ref=aymt_homepage_panel (Spencer, 2015). I made this very early in to my process for the purpose of  keeping my followers up to date with my latest rehearsals and script writing, as well as inviting them to an events page. This was very helpful as I could see how many people were interested in my ideas. After such a great response, with over seventy people liking the page, I decided to have a larger audience capacity. I felt that a larger audience was needed for my show so that I can respond to the audience, and get a feel of what joke works where and when; especially if I want to develop my idea further. As a result I have chosen to have a audience capacity of fifty.

 

References

Spencer, J. (2015). The Dance of the Sugarplum Fatty. [online] Facebook. Available at: https://www.facebook.com/pages/The-Dance-of-the-Sugarplum-Fatty/1393803240936125?ref=aymt_homepage_panel [Accessed 14 Mar. 2015].

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